I’m a Director and Photographer passionate about storytelling through film and photography. Collaborating with major brands and artists has shaped my creative vision, and my basketball background fuels my competitive drive to push boundaries.
I strive to reveal life’s harsh truths—fun or sad—through my work, approaching every project with an open mind and a commitment to innovation. Whether directing videos or capturing moments, my goal is to create content that resonates and inspires.
for email enquiries and quotes// abu@1percentloading.co.uk